Google goes Green!
Google has pledged that all the energy its gargantuan data centers consume will come from renewable sources. It has put money behind that, making the largest green energy purchase (for a non-utility company) ever back in December.
Google also wants to be in Asia. Trouble is, it’s hard to buy green energy there. The system for getting proper credentials for renewable energy sources is virtually nonexistent on the continent.
So Google is aiming to nudge that along. Today the company said it was putting in seed funding for the Center for Resource Solutions, a nonprofit, to create standards across Asia for green energy. It’s noteworthy not just because of the good corporate citizen gesture, which every tech company is committing to now (after some arm-wringing). For Google, it’s another indication that company is kicking around ways to get its foot into the energy sector.